Including pets as a member of the family should be a tradition celebrated throughout the seasons.

Seasonal Dog Snacks Activation is all about making dog treats a part of every celebration whether for Summer fun, Halloween, Christmas or Valentine’s Day.

My Role:

​

• Developed program strategy and objectives, briefed creative agencies, and led team through execution of fully integrated program activation including: consumer promotions, social media, content, PR, eCRM, in-store displays, seasonal custom packaging and shopper marketing.

​

• Tracked and optimized campaign based on in-market performance.