I am passionate about identifying the vanguard of consumer insight. To be at the forefront of creating something entirely new and exciting, this is what drives me. I am relentless at “cracking the code” and developing strong business cases to gain investment in projects and programs. Throughout my career I have been called upon to champion and lead new innovation growth initiatives to transform the business.
Seasoned? Yes. Obsessive about building brands and developing award winning marketing campaigns and products that resonate with consumers? Absolutely! Incredibly skilled at identifying consumer insights and unmet needs to create business opportunities? That’s me!
I provide strong marketing leadership and broad brand management expertise with both small and large company experience. I particularly enjoy leading teams and inspiring my cross-functional companions to not only deliver winning propositions but also to have fun while doing it. I’m very adaptable and able to flex to changing business needs thriving in face-paced environments given my strong bias for action.
Specialties
• Strategic Business Planning & Development
• Brand Management and Positioning
• Integrated Traditional (offline) & Digital (online) Marketing Activation
• Innovation & New Platform / Product Development from Ideation to Launch
• Identifying and Leveraging Consumer Insights
• Global & Domestic Team Leadership
Ed macias
Brand Marketing and Innovation Professional
