Del Monte
Fruit
Refreshers
The perfect pairing of luscious chunks of fruit infused with slightly sweetened flavored Fruit Water for a light, not too sweet, refreshing snacking experience.
The proposition leveraged two key trends to create a winning product to attract new users.
Trend 1:
Millennials seek new and adventurous fruits & flavors so we’ve paired perfect combinations
• Red Grapefruit and Guava
• Grapefruit, Orange and Pomegranate
• Pineapple and Passion Fruit
• Mandarin Orange and Coconut
Exciting, Adventurous Fruit Combinations
Trend 2:
Infused Fruit & Coconut Waters
Infused waters that are enhanced, lightly flavored and sweetened attract Millennial interest
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• Rise of infused flavored waters such as Hint, La Croix and Sparkling Ice are driving growth and excitement in category
• Coconut waters are up +31% driven by leading brands Zico, Vita Coco and ONE
• Flavored waters are perceived as healthy and address concerns about sugar intake and calorie count
My Role:
• Led branding strategy, packaging design, claim development, product optimization and sell story for new business initiative of Del Monte Fruit Refreshers.
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Key Product Benefits:
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• Exciting fruit and flavor combinations
• 1 Serving of Fruit in every cup
• Served in Fruit Water (36% less sugar per ounce than 100% juice and light syrup fruit cups)
• No high fructose corn syrup, artificial flavors or sweeteners, NON-GMO
• Custom easy-grip cup
